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Does your cover match your book?

June 02, 2026•1 min read

𝗧𝗵𝗶𝘀 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 𝗽𝘂𝘁 𝗮 𝘄𝗿𝗼𝗻𝗴 𝗰𝗼𝘃𝗲𝗿 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳?

The other day I decided to read a book on marketing by an author whom I greatly respect.

Except... the book was about judo.
The introduction was talking about the art of judo.

Nothing unusual... This author looooooves drawing parallels from different disciplines to make a point.

So I kept reading.

And learning more and more about why people should do judo.

At some point I started getting impatient.

“What does this have to do with marketing?!"

I flipped to the table of contents, looking for the actual marketing content.

I think I reread the table of contents at least three times.

When I finally realized it wasn't a marketing book at all.

The book was really and unmistakably about judo by a completely different author.

𝗧𝘂𝗿𝗻𝘀 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 𝗽𝘂𝘁 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗰𝗼𝘃𝗲𝗿 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸.

After a moment of serious frustration with the publisher, I realized something:

𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳 𝘰𝘯 𝘵𝘩𝘦 𝘤𝘰𝘷𝘦𝘳 𝘴𝘰 𝘴𝘵𝘳𝘰𝘯𝘨𝘭𝘺 𝘵𝘩𝘢𝘵 𝘐 𝘬𝘦𝘱𝘵 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘩𝘪𝘴 𝘸𝘪𝘴𝘥𝘰𝘮 𝘪𝘯 𝘢 𝘣𝘰𝘰𝘬 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘵𝘢𝘪𝘯𝘦𝘥 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘻𝘦𝘳𝘰 𝘸𝘰𝘳𝘥𝘴 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘣𝘺 𝘩𝘪𝘮.

That's the power of a cover.

It shapes expectations about what is inside.

If your cover has never quite matched the "book" inside you, join me for the 𝘗𝘪𝘷𝘰𝘵 𝘞𝘪𝘵𝘩 𝘊𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 masterclass.

Katya Nicholas

I spent a decade working alongside C-level leaders. Another decade as a professional translator and interpreter. I've sat inside corporate rooms where the most talented people in the building were the least visible, and I watched them edit themselves smaller and smaller, trying to fit a shape that was never theirs to begin with. I'm an executive advisor, and what I do differently is this: I track multiple dimensions at once. What you're saying. What you're not saying. What your actual wiring is doing underneath the role you've been performing. My clients are senior leaders, consultants, founders, and creative professionals who are high-functioning on paper and quietly exhausted underneath. They've usually tried career coaching before and found it too focused on the system rather than the person inside it. If that's you, you're in the right place.

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The original 1978 Impostor Phenomenon test introduced a confirmation bias which, sadly, led to the Impostor Syndrome epidemic.

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